While some real estate agents attract customers through advertising, many successful agents apply other tactics to generate leads. These may be people who plan to buy or sell a property in the near future or who know people interested in doing so. Since the ability to generate leads is essential for the duration of this industry, some take courses and hire trainers to help them learn to develop those skills and thus be able to grow the business.
A great idea to generate potential customers is to start with a website or blog, but not to sell yourself as an agent, but to promote the community as an excellent place to live and work. Consider posting community events where you live and work, including reviews of restaurants and other local businesses and providing information about schools and possible jobs. The website should contain everything that attracts people from the community or who are considering moving there. Try to become a reliable source of information, and people will recommend you. Even better, you can offer a monthly electronic newsletter free of charge to all those who visit the site. Include information about you on the site, but do not discuss all of your work as a real estate agent.
You must also have a site that advertises you as a real estate agent. You must include the property listings, so that people can access them from the site. You must have a link to access the blog, which in turn must include one to access the site. People begin their searches for real estate online, making it a great place to attract potential customers.
Join Internet forums that are specific to your business area. Become a solid and reliable source of information. Include your professional information and contact information in the firm, but you are not trying to obtain clients in a constant and evident manner. When the people of the community begin to know you and trust you, they will send people to consult your information in a natural way; they will become great potential customers.
Participate in social networks. It appears on Facebook, Myspace, LinkedIn and Twitter. These additional sources will help you access more people.
If you are new to the market or do not have as much property offer, offer to organize events where the property is opened for sale to the public on behalf of other agents, in order to generate more customers. Many busy agents are looking for others to organize this type of meeting. Stay available to do this, deliver cards during the event and talk to people. Some of them can become valuable future customers. When organizing these meetings, always have information available about other houses in the area, so you can recommend them to potential clients and arrange an appointment to show them. Make sure they are not already working with any other agent.
Get involved with the community in organizations such as the church, the Chamber of Commerce, the school for children and extracurricular activities, local clubs and charitable organizations. Stay in touch Take your cards wherever you go. Make new friends People like to do business with their friends and recommend other friends to do so too. Make sure people know what you’re doing, but do not pressure them to use your services.
Send mail to recipients. The emails have little response and you may have to organize a mail campaign for more than a year until you start seeing results, but it is a way to get customers. Instead of using the emails to promote yourself, try to provide information that you consider useful to the recipients. It is more likely that they read and keep this information than something that is just an attempt to sell.
Meet contractors, architects, bankers, lenders and other complementary fields that can recommend you as an agent. Recommend professionals from these areas that you trust, and they will be willing to do the same for you. When you send emails, you can use the information from the property lists, other data that you have collected or, for a modest sum of money, you can buy lists from other companies that specialize precisely in this.
Ask your clients to recommend their friends and family if they are satisfied with your services. Many potential customers come from past clients. Keep in touch with them to ensure they recommend you.
You can buy ad space with Google or Yahoo!, in order to show an ad on your website when someone enters a certain search you designate. To do this, you can spend a daily or monthly budget, but it is important to remember that getting Internet customers is a numbers game, so you may have a long ad campaign and spend a lot of money before you start getting results. .
Take additional work shifts in the office. Many agents sign up for these sales programs. If you are new and do not have many sales, it can be difficult to get additional turns. However, many busy agents register in shifts and do not have time to complete them.
Become an expert in a specific area related to the activity. You can be an ecological agent and learn as much as you can about green design and construction. Then, use that information to obtain customers. Find opportunities to speak, where you can show off as an expert and provide valuable information. Local cameras are usually looking for speakers for their meetings. Find a way to use your knowledge to give speeches that are valuable and timely. For example, if you are an expert in ecology, contact property owners’ associations and ask if you can speak at their annual meeting on “Ways to make your home greener”.
- Become a source of useful information and customers will follow you. Always carry your personal cards with you.