This principle was the basis for consolidating the most famous Code of Ethics for real estate brokers in the world. Then I share the best tips based on these principles and that are applicable in our environment, as anywhere in the world:
There is no excuse or speech vendor, however clever and suspicious it may be; that justifies the unpunctuality.
KNOW THE MARKET
The real estate professional should be aware of not only the offer price of an area: average closing price, inventory levels, price changes, etc. Where to get this information? In the Real Estate Exchange or MLS. Become a member of this highly ethical organization, there you will have access to a historical base of real estate transactions that will help you obtain statistical, historical and portfolio access reports, and interact with other professionals who share these values and principles.
VALUE VS. PRICE
To support the price that you suggest for a property is a fiduciary duty as a broker, and that is achieved through a well-executed Market Comparative Analysis.
The best hours to schedule appointments is between 8 a 10 AM and 4 a 6 PM. That means that a broker’s day starts at 7 AM or earlier, to get to the office on time. Can you do it from home? Of course, as long as it does not interfere with family time.
SYSTEMATIC USE OF TECHNOLOGY
Only 18% of professionals have a CRM and of that 18%, only 30% maintain a systematic plan of use of technologies, and coincidentally they are the most highly productive. If your phone is the only work tool and behind it there is no software that tells you: call …, send an offer to …, send an email to …, etc., I do not tell you it’s wrong, but nowadays By not using these tools you are losing ground in the real estate market.
IF IT IS NOT IN YOUR AGENDA, THEN IT DOES NOT EXIST
Dedicate one day a week to follow up with all your clients, even past ones; schedule a daily time of 30 min to disconnect from work; Schedule your vacation at the beginning of the year. Try as much as possible not to move your appointments and always call an hour before to confirm. And, if absolutely necessary, stay in the office until you conclude what you have scheduled for that day, just do not take work home.
PREPARE AND CONTRACT HELP
Hire a coach or real estate advisor, as he or she will help you meet your objectives, keep you responsible for compliance with your customers, your staff, your family, etc., especially with you same … will be your guide on the road to success.